ADVERTISE IN LA PRENSA

FOR ADVERTISING INFORMATION CALL
512-478-3090

SEND AD INFORMATION TO E-MAIL: laprensanews@aol.com
OR FAX AD INFORMATION TO:
512-478-3137
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LA PRENSA
Serving the Greater Austin Community since 1986
Rate Card
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Reach the Hispanic Market:

1 out of 4 consumer dollars spent in the Greater Austin Area will come from a Latino. Can you afford NOT to advertise in La Prensa? Take The Bilingual Advantage To Reach Beyond What Spanish-Only Newspapers Can Deliver

La Prensa:

• Hispanic-owned

• 20 years of community service

• Only bilingual weekly in Austin
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We Target:
• Upwardly mobile Hispanics who take pride in their cultural roots.
• Multigenerational Hispanics who speak both English and Spanish in the home.
• American-born US citizens and registered voters
• Hispanics new to the United States.

Regional/National Rate - $18.25 per Column Inch/Net
Local Rate - $14.25 per Column Inch/Net
Small Business Rate - $12.75 per Column Inch/Net
Public Notice, Employment, Real Estate _ 40¢ per word/Net
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MARKET OVERVIEW
Socio-Demographic Indicators: Target Reader
• Hispanic Market Ranking (DMA): 19
• Hispanic Population: 327,760
• Hispanic % of Total Population: 27%
• Hispanic Median Age vs. 39 of General Market: 25
• Hispanic Household Mean Income: $41,638
• Hispanic Household Size vs. 2.4 of General Market: 3.4
• Hispanic Purchasing Power: $3.5 billion
• Hispanic Homeownership: 47%
• Language Spoken at Home
• Spanish Exclusively: 33%
• Bilingual-English preferred: 40%
• Bilingual-Spanish preferred: 27%
• Ethnic Heritage/Origin
• 66% Mexican/Chicano
• 15% Central American
•19% Other Hispanic/Latino
• 51% female, 49% male
• 56% have children at home.
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LA PRENSA/AUSTIN Rates
Display Advertising Rates 2010
Regional/National Rate - $18.25 per Column Inch/Net
Local Rate - $14.25 per Column Inch/Net
Small Business Rate - $12.75 per Column Inch/Net
Public Notice, Employment, Real Estate – 40¢ per word/Net
INSERTIONS LA PRENSA accepts freestanding inserts. The minimum accepted are 1,000. The cost is $75 per thousand

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SPOT COLOR RATE
BLACK + 1 COLOR ...& $150.00

BLACK + 2 COLORS ..& $250.00

FULL COLOR .............& $350.00
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AGENCY COMMISSION 15% commission is given to advertising agencies
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FREQUENCY DISCOUNT
03 TIMES - 6%
06 TIMES - 8%
09 TIMES _ 10%
12 TIMES _ 12%
15 TIMES _ 14%
24 TIMES - 16%
36 TIMES or More - 20%
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